MAX launches the ultimate behind-the-scene Book!
Today at a media gathering, MAX, the Premium Hindi Movies and Special Events channel launched a book dedicated to Hindi movie trivia titled, ‘Extraaa Shots Challenge-Bollywood Quiz Book’ with renowned actor Divya Dutta.
The name Extraaa Shots needs no introduction to film buffs. This show on MAX changed the way film trivia is consumed in India and is sometimes more eagerly awaited than the film itself. It has always enjoyed exceptional fan following due to its cutting edge research and innovative presentation.
The Extraaa Shots Challenge Quiz Book, which sums up all the film trivia in a quiz format, serves the dual purpose of testing your Bollywood knowledge or simply as a single source of information for the true blue Hindi cinema fan.
Lively actor Divya Dutta, who launched the book, exclaimed “I am thrilled to be associated with MAX’s brand Extraaa Shots Challenge. This book is the ultimate must have for any ardent film buff, as it shares some of the most interesting facts and behind the scenes moments from Hindi cinema across the decades. I am sure readers will enjoy reading this as much as I have enjoyed being a part of it”
Commenting on the launch, Mr. Gaurav Seth, Senior Vice President Marketing & Communications, MAX said, ‘Extraaa Shots’ is an extremely popular and widely recognized brand amongst our viewers, as well as the advertising and marketing community. The launch of Extraaa Shots Challenge Quiz Book is our endeavor to extend and strengthen this brand further. We are hopeful that this quiz book will be very well received and appreciated by cinema buffs all over the country.”
Published by Harper Collins, this book is an innovative extension by MAX’s brand Extraaa Shots Challenge and is a must read for everyone who wishes to know finer details of their favorite films and actors.