International Segment: Laugh it off with a brand new 24 hours Laughathon Channel ‘Comedy Central’

Get ready to laugh your head off with an exclusive English channel dedicated to Comedy arriving in India. Viacom18 Media Pvt Ltd, responsible for introducing channels like MTV, Vh1, Nick, Viacom18 motion pictures and Colors to India, added a sixth channel to its bouquet by launching the most popular comedy channel worldwide, ‘Comedy Central’ on 23rd January 2012 in India.

Laughter cuts across age groups and gender like none other and the variety of shows will cater to youth and mature audience alike. It will broadcast a mix of genres ranging from sketch comedy, British comedy, and Stand-up comedy to sitcoms and gags.

‘Comedy Central’ will showcase the best of English comedies that includes some of the most popular shows abroad like ‘Saturday Night Live’, ‘South Park’, ‘The Office’, and ‘The Daily Show with Jon Stewart’ to name of few. It will also include movies during the weekend.

The Daily Show with Jon Stewart

According to Ferzad Palia, Senior Vice President & General Manager, Viacom18, India is ready for a 24-hour comedy channel, which will present shows handpicked from across the globe keeping in mind the Indian audience. The channel plans to move beyond television and offer on-ground comedy festivals and tours. Creative agency, BBH will be launching a ‘laugh it off’ campaign in the first week of February to promote the channel.

‘Comedy Central’ will be available across analog and digital cables and DTH. The dish networks in India will be including the channel to their kitty within a fortnight.

Starting Feb, Indian audience will have a laugh a minute channel to switch on to LOL, ROFL, and generally relax with more than just a smile. 

Neeraja Unni


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