What is the first thing that comes to your mind when u say the word Producer? Money? Power? Control? Well, with all that what happens when you are not endowed with a creative streak ? Especially when it comes to investing in a TV show which would have to be different from another. Having worked with BAG Films and Endemol, Rajesh Chadha has always had a knack for creating and coming up with variety! After the youth show Yeh Ishq Haye, and the hugely popular Iss Pyaar Ko Kya Naam Doon, Rajesh surprised one and all by picking a theme like Phir Subah Hogi. Rangmunch got chatting with the businessman-cum-maker to know what is it that drives him in his profession.
Most makers today prefer to promote their shows online, as they feel they get a direct and a real feel of the way audience react to their product! Rangmunch talks to Siddharth Malhotra Producer Ek Hazaro Main Meri Behna Hai and asks him what he thinks of online fans and the daily feedback they provide.