While ad shorts are made to sell a product, films themselves are a product. In any case, he said the ad market is very segregated.
Prasoon said it is important to remember that the poet is a part of the song and not necessarily that of the situation. He went ahead with the example of the famous and emotional ‘Ma’ song in ‘Taare Zameen Par’ where he chose to bring in the aspect of insecurity rather than just a child missing his mother.
"It is important to remember that there is literature in Indian film songs," he added.
He agrees that the music of today is often too loud and ‘I can hardly make out some lyrics because the beats are too loud’. He further added, that music in the golden era of film music were written for the heart and the mind while they are now written for the feet (for dancing).
He says that the significance of songs has also changed over time, since many songs in the fifties and sixties were written to convey sentiments which censorship would not allow in dialogues. He gave an example of ‘Aaj sajan mohe ang lagaa lo, janam safal ho jaaye’ which he says has been replaced today by blunt dialogues of the characters directly expressing their love.
Speaking about himself, he says he is constantly writing and penning down lyrics whenever an idea comes to his mind. He has learnt to ‘internalise the learning process.’
According to him all kinds of films must learn to co-exist and there is an audience for all of them. Films makers should be able to leave an impact with their films. Cinema was at one time only an amusement as people loved to see moving pictures, but this has changed. Now there are too many choices and filmmakers have so many challenges and tough competition.
Cinema is a business, but Prasoon says he has learnt to be charitable when needed.